Anime figures with a kawaii side

From Banpresto to Pop Up Parade, for every budget

Not every anime figure has to be a dramatic battle scene. This collection is all about figures with a softer, cuter edge: characters from popular series, with Hatsune Miku as a regular feature, made by brands known for affordable quality. Think Banpresto, Furyu, Sega and Taito, with the occasional Pop Up Parade thrown in. It's a deliberate selection, because not every popular title fits the feel of this shop. We look closely at every new series before it earns a spot, checking whether it matches this soft, cute tone we're known for. The focus is on figures that put a smile on your face, whether they sit on your desk or in your display case, right alongside the rest of our kawaii collection. Ask any convention regular and you'll hear it constantly: cute and kawaii just go together, and that's exactly the feeling this selection is built around.

Where a blind box surprises you with a random figure from a series, with these figures you know exactly which character and pose you're getting before you buy. That makes them ideal if you're after a specific favourite or want to add a particular figure to an existing collection. Looking for the thrill of not knowing what you'll get instead? Check out our blind boxes, where the fun of collecting, trading and the odd duplicate takes centre stage. Both styles of collecting have their own appeal, and plenty of customers enjoy both depending on their mood and what they're chasing.

What's in the anime figures collection?

The range shifts with whatever's coming out on the cuter, gentler side of anime, but the selection criteria stay the same. These figures come from manufacturers who specialise in well-made, budget-friendly pieces. Banpresto and Sega are known for their prize figures, originally designed as prizes for Japanese arcades and priced accordingly without skimping on detail. Furyu and Taito operate in the same space, each with their own style and licences. Pop Up Parade from Good Smile Company adds a line with a consistent scale and a polished, recognisable finish that looks just as good in photos as it does on a shelf. You'll find Hatsune Miku figures turning up here regularly, often with exactly the cute, playful touch her fans love her for, and if you're after more from this virtual singer, our wider Hatsune Miku collection is worth a look too.

Why these anime figures belong in your collection

• Deliberately chosen for a softer, cuter look - the focus is on characters with a gentle, kawaii feel rather than the standard action heroes you'll find in every anime shop. That makes this collection a natural fit if you already love the rest of what we offer.
• Affordable collecting thanks to prize figure brands - with Banpresto, Furyu, Sega and Taito, you can build a collection without every figure being a big spend. Prize figures are designed to be accessible, and it shows in the price while the detail holds up.
• You know exactly what you're getting - unlike a blind box, you see the character and pose upfront. Ideal if you're collecting with purpose, adding to an existing set, or hunting down a specific favourite.
• Officially licensed products - every figure is a genuine product from its manufacturer, never a bootleg. That means the quality, finish and detail you'd expect from a licensed product, even at this price point.
• Made to be displayed - these figures look their best on a desk, in a display case, or alongside your other kawaii pieces. They pair just as well with a plushie as with a full set of the same character.

The anime figures collection grows alongside whatever's coming out on the softer, cuter side of the genre, so it's worth checking back now and then. New arrivals usually show up first on our New page, so you never miss one. Take your time browsing, track down your favourite character, and decide for yourself which figure earns a spot on your shelf, whether it's the start of a new collection or the perfect addition to one you already have.