Aurora is a company from the United States that focuses on plushes. They are the world leader in plushes and have items with different licenses as well as plushes from their own production.

Since 2018, they have increasingly focused on "eco-friendly". So they started by using 100% biodegradable materials. Including the "balls" fillings that are in most cuddly toys. Meanwhile, they save about 400,000,000 plastic bottles on an annual basis. By reusing these plastic bottles and processing them into new products, the plastic waste mountain decreases and they contribute to a greener world.

In the last 35 years, Aurora has truly grown into a market leader, helping to bring dreams to life.